Scheduled to be completed by 2009

Martin Kreloff

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Overall Project Summary:

The City is developing an Urban Trails Program funded by the Southern Nevada Public Lands Management Act (SNPLMA). Five downtown trails are to be built over the course of the next five years. One of the five trails known as the Cultural Corridor Trail will traverse a 12 block trail pathway from the Historic Post Office on 300 E. Stewart to the Old Mormon Fort at 500 E. Washington Ave in the Cultural Corridor.

To visually enhance this trail and make it more enticing three calls to artists were released to allow for the inclusion of art. Each call represented a very specific piece of the project and those are:

1.) Neon Bridge Enhancements: artist selected through an RFQ process by the LVAC is David Griggs

2.) Trail Banners: artist selected through an RFQ process by the LVAC is Martin Kreloff

3.) Sidewalk Enhancements: artist selected through an RFQ process by the LVAC is Denise Duarte

Martin Kreloff:

Creating the banners for The Cultural Corridor Trail offered the opportunity to present each of the institutions with it's own unique visual story.

Each of the designs, painted in brightly electric primary and secondary colors feature the hands of humanity in action. From the elegance of the orchestra conductor holding a baton, to the stretch of the baseball player reaching to catch a falling ball....each shaping the cultural destiny of our city.

The overall banner concept offers up a Warhol like Pop Art sensibility and invites the viewer to enjoy the presentation achieved through repetition and color. When viewed from a slowly passing car the banners provide a kinetic, film like experience. The unifying hot cadmium yellow backgrounds blazing against the sky, coupled with the cool blues and blacks of the hand silhouettes present a compelling tale of Las Vegas activism and achievement.